HANetf surpasses $9 billion in assets under management amid rapid growth in 2025
30 SEPT, 2025
By Joanna Piwko from RankiaPro Europe
European white-label UCITS ETF and ETC platform HANetf has announced that its assets under management (AUM) have surpassed $9.05 billion, marking a significant milestone for the firm. The achievement follows an 89% increase in total assets year-to-date, supported by $2.15 billion in net inflows.
Strong performance across defence and gold strategies
A key driver of HANetf’s growth has been its suite of defence-related ETFs. The Future of Defence UCITS ETF (ticker: NATO) has amassed $2.99 billion in AUM, with nearly half of that growth coming in 2025 alone. Complementing this, HANetf expanded its defence offering with the Future of European Defence UCITS ETF (ARMY) and the Future of Defence Indo-Pacific ex-China UCITS ETF (QUAD), positioning itself as the provider of Europe’s most comprehensive defence ETF range.
Precious metals have also played a central role. The Royal Mint Responsibly Sourced Physical Gold ETC (RMAU) has reached $1.52 billion AUM, bolstered by inflows of more than $180 million this year. Notably, RMAU incorporates recycled gold, with more than half of its bars now meeting the 100% recycled standard. Currency-hedged versions of the product have also gained traction, collectively surpassing $228 million in assets.
Expansion into active and income strategies
HANetf has continued to diversify its platform with the addition of 14 new products in 2025, including thematic, commodity, fixed income, and crypto strategies. The firm’s active ETF segment has seen notable momentum, reflecting a wider European trend where active ETF assets grew by more than 68% last year and continue to climb in 2025.
Investor appetite for covered call strategies has also strengthened. HANetf’s partnerships with YieldMax® and REX Shares led to two new suites of income-focused ETFs, which have already gathered nearly $100 million since their launch earlier this year.
New hires strengthen international reach
In parallel with its product expansion, HANetf has made several senior appointments to support its global ambitions. Key hires include John Shields as Head of Business Development for the Americas, bringing over two decades of ETF industry experience, and Filippo Dessi, who joins from Allianz as Investment Oversight & Business Development Manager. Additional hires in legal and operations further strengthen the firm’s infrastructure as it scales.
Outlook and market position
HANetf now accounts for around 20% of all European ETP brands and continues to expand its footprint. Co-founders Hector McNeil and Nik Bienkowski highlighted the firm’s growing pipeline of new products, with more launches expected before the end of the year.
The company’s growth reflects broader trends in European exchange-traded products, including rising demand for active, thematic, and income-focused strategies, as well as continued investor interest in commodities and alternative exposures.
