Robeco appoints Steven de Vries as Head of Europe Wholesale
19 NOV, 2025
By Joanna Piwko from RankiaPro Europe
Robeco has announced the appointment of Steven de Vries as Head of Europe Wholesale effective from December 1, 2025. The move aims to strengthen the distribution strategy in the main European markets, with a focus on growth, customer relations, and commercial innovation.
Mandate and areas of responsibility
In his new role, de Vries will lead Robeco's wholesale strategy in Europe, overseeing customer relations, sales growth, and market expansion in Germany, Switzerland, Italy, Spain, the United Kingdom, and Nordic countries.
Among the priorities are the strengthening of the presence among financial intermediaries, private banks, family offices, and platform providers, as well as promoting innovation in distribution and product marketing. He will also have the task of aligning the wholesale strategy with the broader corporate objectives of the group.
“We are pleased to welcome Steven to Robeco. His deep expertise in distribution in Europe, his strategic mindset, and his proven leadership skills will be crucial in accelerating the realization of our ambitions in the wholesale segment across the region.”
Ivo Frielink, Global Head of Sales & Marketing a.i. at Robeco
Professional experience and results
With over 25 years of experience in international managed savings, de Vries has held senior roles at ING Group, AXA Investment Managers, Henderson Global Investors, Janus Henderson, and LGIM. He is recognized for his ability to build high-performance teams, open new markets, and support robust increases in sales. At LGIM, he grew the business volume of the wholesale division from 50 to 85 billion euros in three years, also leading pan-European integration initiatives to harmonize commercial strategies among different regions.
“I am honored to join Robeco as Head of Europe Wholesale. The opportunity to leverage Robeco's solid foundations to accelerate growth in European markets is nothing short of exciting. I look forward to working with our talented teams and partners to offer innovative solutions, seize new opportunities, and strengthen relationships with customers.”
Steven de Vries, Head of Europe Wholesales, Robeco
