
12 NOV, 2025

Brazil, as a promising emerging market is under the magnifying glass of many. Turns out the next year can be crucial for its economy due to the upcoming presidencial election.
We asked experts about their thoughts.

Brazil’s presidential election in October 2026 opens a window for market repricing. It is still early in the electoral contest, but polls generally show President Lula ahead in hypothetical second rounds; however, leads vary and could narrow as the opposition consolidates. Uncertainty about whether Lula will ultimately run, given his age and health, also adds volatility. Over recent years, the regional drift toward the center (Argentina, Bolivia, Ecuador, and probably Chile next week) suggests Brazil could migrate to a centrist, pro-market stance if a single, credible opposition candidacy emerges.
The central bank (Copom) has held the Selic at 15.0%, resulting in a very high real rate near 10%. Rates are high for a reason: Copom’s message is explicitly fiscal—until credibility strengthens, policy will stay tight, and the committee stands ready to resume hikes if needed. That rigidity is also an opportunity. If a new administration credibly narrows the fiscal gap—the current guidance still points to a modest 0.25% of GDP primary surplus target for 2026—lower real rates could follow, improving medium-term growth expectations. By contrast, progress on reducing the ~8.5% of GDP headline deficit has stalled under the current administration.
High interest rates have hindered the economy: GDP is expected to grow around 2.2% in 2025 and 1.5% in 2026, with inflation near 4.8% (end-2025) and 3.6% (end-2026). If disinflation extends below 4% in the first half of 2026—as improving non-core dynamics suggest—Copom could pivot to a cautious cutting cycle, contingent on fiscal traction.
If a market-friendly president is elected, it would likely accelerate reform momentum, support a faster decline in real rates, and compress local fixed-income spreads—setting the stage for a significant rally in rates and FX, with scope for the real to revisit BRL 4.8 per USD for the first time since 2023.
On the international front, although the recent Lula-Trump meeting has averted a trade crisis, a more libertarian leader could bring further support. Therefore, a change in the governing party opens opportunities for Brazil on several fronts. If Brazil edges to the center—aligning with regional trends—expect lower real rates, firmer U.S. ties, a trade accord, and renewed real-economy investment.
Under that scenario, portfolios should stay positioned in quality duration and credit while keeping optionality for a post-election re-rating in domestic stocks (banks, utilities, select consumer cyclicals).
In concrete terms, although Brazilian assets have partially priced in a favorable outcome—with sovereign bond spreads down more than 150 bps in the year (outperforming emerging markets) and equities up roughly 35% year to date—there is still upside. In bonds, with expectations that a better administration could regain investment-grade status, 10-year spreads could compress to 100–150 bps from the current ~200 bps when compared to peers with that rating. In equities, although the market has risen significantly, it has traded in a range for the last ten years and, on fundamentals, still looks attractive with a forward P/E of only 10x and an attractive dividend yield around 6%.

At GWM Partners, we believe that trying to forecast a Brazilian election a year in advance is an exercise in humility. The last three electoral cycles proved how unpredictable the country’s political dynamics can be: a candidate’s tragic death in 2014, a near-fatal attack on a front-runner in 2018, and the 2022 victory of a contender who had recently left prison. Each event reshaped the race within months of the vote. Any serious investment analysis must therefore start with a recognition of that uncertainty.
Even so, 2026 is shaping up to be more than just another election year. It is, in our view, a turning point for Brazil’s macroeconomic trajectory. The country faces two distinct paths. One is the continuation of the current government’s agenda, supported mainly by lower-income voters, minority groups, and select segments of the economy. The other is the potential emergence of a center-right alternative that finds resonance with the business community, financial markets, and much of the middle and upper classes.
Names like Tarcísio de Freitas, Ratinho Júnior, and Ronaldo Caiado are now central to this conversation. Among them, Tarcísio stands out as a credible contender: technocratic, pragmatic, and governor of São Paulo — Brazil’s wealthiest and most economically influential state. His reputation for competence and low rejection rates make him particularly visible to investors seeking a more market-aligned leadership profile.
The central macroeconomic challenge ahead is fiscal sustainability. Brazil’s public debt has risen persistently, and despite cyclical relief from strong tax revenues, the structural imbalance remains. Fiscal anchors have been repeatedly adjusted to accommodate political pressures, while interest rates stay elevated in real terms. The credit cycle, once buoyant, now shows fatigue: spreads have compressed to historically tight levels, and credit events among major corporates are no longer isolated.
This combination of fiscal fragility and tightening credit points to an inflection. The election will likely determine whether Brazil pursues continuity, risking gradual erosion of investor confidence, or rupture, with a credible reform agenda that could re-establish fiscal discipline and reignite capital inflows.
At GWM Partners, our assessment is that a credible pro-market outcome could trigger a meaningful re-rating of Brazilian risk assets. Sovereign spreads could tighten, equity valuations could expand, and the currency might strengthen on renewed foreign interest in local debt. The alternative — perceived fiscal complacency — would likely prolong high real rates and delay a sustainable recovery in risk appetite.
In essence, Brazil stands before a classic investor dilemma: short-term volatility versus long-term asymmetry. The coming 12 months will be noisy and politically charged, but for investors with discipline and a structural view of the country, the next cycle may offer a rare opportunity.
Historically, Brazil’s turning points have emerged from moments of uncertainty. The elections of 2026 may once again confirm that the country’s volatility is not just a risk to manage — but a source of value for those who know when to lean in.
This article is for informational purposes only and does not constitute financial advice.