
17 NOV, 2025
By Joanna Piwko from RankiaPro Europe

The opportunity to invest in Japanese equities as a compelling value play still has significant room to run, according to Asset Management One (AMO), one of Japan’s largest asset managers with $489 billion in assets under management. The firm argues that Japan offers some of the richest value opportunities among developed markets–supported by structural reforms, corporate governance improvements, and a long-awaited shift in interest rate dynamics.
Value investors–those who seek companies trading below their intrinsic worth–currently find Japan unusually fertile ground. As of June 2025:
This unusually large proportion of undervalued companies reflects decades of subdued equity performance, but AMO believes this is now changing.
Japan’s ambitious and widescale campaign to improve corporate governance and enhance shareholder returns is, according to AMO, one of the most powerful catalysts for unlocking value.
The Tokyo Stock Exchange’s reform agenda has pushed companies to:
Buybacks have surged, doubling from ¥10 trillion in 2023 to ¥20 trillion in 2024, with strong momentum continuing in 2025. This rise in buybacks, combined with governance reforms, has already contributed to Japanese equities reaching new highs.
Another critical tailwind comes from Japan’s shifting interest rate environment. After more than eight years of negative rates, the country has begun to exit its long deflationary period.
This turn in the rate cycle is particularly significant for the banking sector, which has long represented a major component of value portfolios in Japan and Europe.
Rising rates typically widen the spread between short– and long–term yields, allowing banks to earn higher net interest margins. This trend is already evident:
This shift is expected to provide meaningful earnings support for Japanese banks, many of which have traded at deep value levels for years.
Oleg Kapinos, Head of Global Distribution Strategy at Asset Management One, highlights the multi-layered nature of Japan’s value opportunity:
“The value investment case in Japan is very solid, especially as there are some clear catalysts that should help deliver performance for value stocks. The last three decades for Japanese equities put a large part of the Japanese stock market into value territory. However, a consistent campaign of corporate governance reforms over recent years is starting to bear fruit, and many stocks are poised to close their discount to book value.”
He adds:
“With the Japanese economy continuing to recover, we should see Japanese equities improve their relative position versus other developed markets. So you have several trends that should improve earnings for Japanese value stocks – corporate governance reforms, growth in the economy and far better trading conditions for Japanese banks. The end of the period of stagflation in Japan has turned Japan from being a value trap into a strong value play.”
For investors seeking exposure to this theme, Asset Management One International’s Japan Value UCITS Fund provides a focused value strategy.
Performance highlights:
The fund aims to outperform the benchmark by 3% annually over the long term, gross of fees.
Its investment process uses a bottom-up approach, selecting undervalued companies based on discounted cash flow valuation, while also screening for risk factors, earnings confidence, and potential catalysts to unlock value.
This article is for informational purposes only and does not constitute financial advice.