International wealth insurance market accelerates as sales climb 46% to £53.0bn in 2025
4 AUG, 2026
By Joanna Piwko from RankiaPro Europe
New research from Utmost, a global provider of insurance-based wealth solutions, points to significant momentum in the international wealth insurance market, with sales accelerating sharply across both 2024 and 2025.
The study — the second global survey of its kind conducted by NMG Consulting — found that international wealth insurance sales climbed 46% between 2023 and 2025, rising from £36.4bn to £53.0bn. That translates into a compound annual growth rate (CAGR) of 21%, with the two-year trend offering a clear signal of the market's current trajectory as it moves past post-pandemic normalisation.
Even with this robust growth, international wealth insurance still makes up only a small slice of the broader wealth management industry — roughly 1% of the approximately £49tn global HNW investable asset pool (excluding the US). This leaves the sector considerably underpenetrated, pointing to significant room for expansion ahead.
Several favourable trends are reinforcing this opportunity. Expanding HNW populations are fuelling demand for cross-border wealth planning, while growing institutional awareness and the broadening of advisory distribution through private banks and wealth managers are expected to accelerate uptake of international wealth insurance solutions.
In line with these structural drivers, NMG Consulting projects that international wealth insurance sales will reach £87bn by the end of the decade — a rise of more than 60% on current levels — supported by continued growth in specialist resourcing, placement capacity, and larger average case sizes.
Mark Fairbairn, Head of Strategy and Corporate Affairs at Utmost, said High-Net-Worth individuals are increasingly seeking solutions to support their long-term savings needs. He noted that as families' wealth planning requirements evolve, insurance-based wealth solutions are taking on a bigger role in helping clients structure assets efficiently and plan across generations. While acknowledging the market's strong recent growth, he stressed it still represents only a small fraction of the global HNW market — underscoring the scale of opportunity presented by structural drivers among HNW and internationally mobile affluent families. He added that expanding global wealth, rising demand for succession planning, and greater wealth mobility together create a strong backdrop for sustaining, or even accelerating, the industry's recent momentum.
