State Street changes face: State Street Investment Management is born
1 JUL, 2025
State Street Global Advisors, the historic asset management arm of State Street Corporation, is changing its name and visual identity. Starting from June 30, 2025, the company will operate under the new brand State Street Investment Management, marking a strategic shift aimed at strengthening the company's position as a reference partner for innovative and custom investment solutions in global markets.
Today a new chapter in our history opens - a chapter that reflects our values, honors our great past and makes our vision for the future clearer. Our new brand underscores our mission to invest in our customers as they invest in the markets, offering tailored solutions and prioritizing partnerships.
Yie-Hsin Hung, President and Chief Executive Officer of State Street Investment Management
A rebranding to strengthen the “One State Street” strategy
The new name and visual identity represent more than a simple aesthetic update: they reflect the company's strategic ambition to consolidate its role in international markets, through a more active dialogue with customers and partners and a greater focus on product innovation.
To achieve this change, State Street has conducted extensive research, involving customers, investors and employees from around the world. The goal is clear: to improve results for global investors, while at the same time strengthening internal integration and collaboration according to the “One State Street” vision, which brings together the different souls of the group under a single strategy.
A new campaign to reaffirm the commitment to investors
The rebranding is part of a broader process already started with the recent global campaign “Getting There Starts Here”, aimed at highlighting the active role of State Street Investment Management in supporting investors in achieving their financial goals.
