
23 OCT, 2026

The largest active ETF providers in Europe are J.P. Morgan Asset Management, Fidelity International and iShares, according to Morningstar data for the third quarter of 2026. Together they control close to 60% of a market that reached €117.1bn at the end of September – more than triple its size in 2023. Competition is intensifying: the leader's share is falling, new entrants are arriving every quarter and inflows have already beaten last year's record.
Active ETFs gathered €28.9bn in the first nine months of 2026, with €10.1bn arriving in the third quarter alone. That already exceeds the €26.8bn collected over the whole of 2025, and represents 8.1% of all ETF flows in Europe.
| Indicator | Figure |
|---|---|
| Active ETF assets, end Q3 2026 | €117.1bn |
| Active ETF assets, end 2025 | €78.4bn |
| Active ETF assets, end 2024 | €52.5bn |
| Net inflows, January–September 2026 | €28.9bn |
| Net inflows, full year 2025 | €26.8bn |
| Number of active ETFs, end Q3 2026 | 377 |
| Share of total European ETF assets | 3.4% (US: 13.1%) |
Despite the growth, active strategies remain a small slice of a European ETF industry that held a record $3.97tn at the end of August, according to ETFGI. Equity strategies account for roughly 71% of active ETF assets, while active bond ETFs have drawn about a quarter of this year's inflows. For context on the wider market, see our ranking of the largest ETF issuers in the EMEA region.
| Rank | Provider | Market share, Q3 2026 | Market share, end 2025 | Flagship range |
|---|---|---|---|---|
| 1 | J.P. Morgan Asset Management | 41.4% | 47.0% | Research Enhanced Index (REI) |
| 2 | Fidelity International | 9.0% | 10.4% | Research Enhanced equity |
| 3 | iShares (BlackRock) | 8.3% | – | Enhanced Active |
J.P. Morgan remains the clear leader with a 41.4% share, built largely on its Research Enhanced Index range of benchmark-aware equity ETFs. Its dominance is easing – the share stood at 47% at the end of 2025 and above 55% a year earlier – but the firm is not slowing down: it aims to grow beyond $100bn in European active ETF assets by 2030.
Fidelity International holds second place with a 9% share. The firm says it oversees almost $17bn in European active ETFs and is targeting a threefold increase over the next two years. Beyond its research enhanced equity strategies, it has expanded into options-based income and downside-protection products during 2026.
iShares has been the fastest climber among the established names. It overtook Pimco for third place in the first quarter and lifted its share to 8.3% by the end of September, narrowing the gap with Fidelity to less than one percentage point.
Invesco overtook Pimco to become the fourth-largest provider in the first half of 2026. Pimco, whose European franchise rests mainly on ultrashort-duration bond strategies, was the third-largest provider at the end of 2025. At mid-year, the top five providers together accounted for 71% of all active ETF assets in Europe.
Around 118 active ETFs launched in the third quarter, with AllianceBernstein, Pictet and Allianz Global Investors among the new entrants. T. Rowe Price registered its first European active ETFs in early October, while American Century entered the top 10, replacing HSBC.
Most newcomers are long-standing active managers that previously kept away from the wrapper. A growing number are choosing systematic rather than discretionary approaches – a field led by Goldman Sachs, Nordea and American Century. The same trend is visible globally, as covered in our analysis of record global active ETF assets.
For selectors, the active ETF wrapper offers a new way to access familiar managers – many of which also feature in our ranking of the largest fund management companies. The structure brings clear advantages, but also some limits worth weighing.
| Advantages | Limitations |
|---|---|
| Intraday liquidity and exchange trading | High concentration: five providers hold around 71% of assets |
| Daily portfolio transparency in most products | Many equity strategies are benchmark-aware, with modest active risk |
| Typically lower fees than equivalent mutual fund share classes | Risk of lookalike launches targeting the same popular markets |
| Growing choice across equity and fixed income | Shorter track records for most new products |
QuotedData's David Batchelor warns that Europe can likely support hundreds of active ETFs, but "probably not hundreds of indistinguishable funds targeting the same popular markets". Part of the inflows may also reflect investors moving from traditional active funds into ETFs, rather than away from passive trackers.
Europe's active ETF market is still led by J.P. Morgan, Fidelity International and iShares, but the hierarchy is less settled than a year ago. The leader's share has fallen by almost six percentage points since December, and iShares and Invesco have both moved up the table.
With record inflows, more than 100 launches per quarter and major managers such as T. Rowe Price joining, Morningstar's José García Zarate sees the segment "becoming a meaningful force within the European ETF landscape". For selectors, the challenge is shifting from finding active ETFs to telling them apart.