
15 APR, 2026

Aynard de Monts is the Managing Director of Hedon Family Office entity in Belgium. He joined the group in the summer of 2025, bringing a rich and diverse professional background.
He began his career in strategy and management consulting within the internal consulting division of BNP Paribas Group, completing assignments across Europe and Africa. He later joined a Belgian WealthTech company before transitioning to private banking at Degroof Petercam.
Aynard holds a master’s degree in business engineering from the Solvay Brussels School of Economics & Management and is a Chartered Alternative Investments Analyst (CAIA).
Founded in 2023 in Paris, Hedon Family Office supports wealthy families and entrepreneurs with comprehensive wealth management services, in particular investments selection and advisory and wealth planning. It is part of Groupe Allen, a French independent wealth management advisor established in 2006 and operating under two brands serving different levels of wealth: Carat Capital and Hedon Family Office. The Group has activities in France, Belgium and Luxembourg.
Nothing initially pointed me toward a career in wealth management. My early path was firmly in strategy consulting—first in Brussels, then in Paris, travelling extensively. Wealth management came to me through a series of fortunate encounters and well-timed opportunities.
In 2019, while working at a WealthTech in Brussels, I received a call from a private banker at Degroof Petercam with technical questions about a product we were distributing. That discussion unexpectedly led to a job interview, and ultimately, to my transition into private banking and wealth management in 2021.
In 2025, I decided to embrace a new entrepreneurial chapter by joining Hedon Family Office.
At the beginning of my career, as a consultant, beyond acquisition of existing methodologies enabling the execution of an assignment, embracing the consulting mindset and behaviour is a journey.
As a young professional, working with skilled direct managers and having inspiring mentors is key to develop the right mindset and behaviour according to a specific situation, in order to create tangible and long-lasting impact for clients.
Then, in the wealth management industry, a new career for me despite having worked in the financial services for years, I had to quickly embrace technical skills and develop my commercial acumen to deliver state-of-the-art service to UHNWI.
In recent years, geopolitics and political decisions have played an increasingly decisive role in economic dynamics. Assessing the likelihood of more and more frequent geopolitical events and then the short-, medium-, and long-term consequences has become extremely complex given the range of possible scenarios.
As a matter of fact, topics such as the Russia–Ukraine conflict, the evolution of the BRICS alliance, the position of China in the economy and with regards to Taiwan, the US political landscape, concerns around the US debt trajectory and nowadays the conflict in Iran, have all revived discussions around a possible and lasting shift in balance of power, global economy and currency dynamics.
More specifically, AI is of course a trend to monitor. In the last weeks, the release of new artificial intelligence tools was enough to wipe out nearly 285 billion dollars in market capitalization from publicly listed software companies.
This is not a temporary crisis: it is the beginning of a profound transformation in how value is created in the software industry.
The most demanding aspect is also the most fulfilling: business development and maintaining long-term relationships.
As a multi-family office, our work relies fundamentally on trust. Before any advisory mandate begins, we must demonstrate integrity, depth, and alignment with the family’s interests.
UHNWIs are solicited constantly by multiple players seeking this trust. Standing out requires consistency, excellence, and genuine long-term commitment.
Several developments could influence markets significantly. The situation in Iran, the evolution of the U.S. economy, movements in the EUR/USD exchange rate, the refinancing of U.S. debt, and future Federal Reserve decisions — all of these factors are interconnected and capable of triggering volatility.
Diversification, in depth analysis and capacity to execute investment decisions are key in this period.
Young advisors generally possess strong technical foundations through their academic background and/or certifications such as CFA or CAIA. Technical skills are indeed an entry point.
However, long-term trust is built through soft skills: active listening, clarity in communication, empathy, and the ability to truly understand, formulate, and execute client’s priorities.
I’m a happy husband and father of two children aged five and two. Our evenings and weekends are wonderfully full — playing, cycling, climbing with the oldest, playing tennis with the youngest, and spending time with friends.
Among my personal passions, which I unfortunately cannot practice daily, mountaineering and ski touring remain my greatest sources of inspiration and energy.
Another personal challenge for these coming years is to become black belt in Judo. I used to do Judo for more than 10 years until my 20s. Then, I had to stop for logistical reasons, and I started again recently to finish this journey started more than 15 years ago!